1. Figure Out Your Goals
Publishing guest posts on your blog is almost guaranteed to bring in new visitors to your website. So what are your goals for these extra visitors?
Do you want them to subscribe to your email list?
Is your ultimate goal to increase your conversions or your click-through rate?
Do you want more social media followers?
Whatever your endgame might be, it’s important to put some thought into it before you allow people to start guest posting. You can then prepare your website to best utilize the extra traffic to meet your specific goals. A big mistake companies make is running toward this strategy hoping to reap all the benefits, and oftentimes their website is unprepared and they end up actually missing opportunities.
If you want people to sign up for your email list, include a contact form and maybe even a sign-up incentive on the first page of your site so no one will miss it. If you want to increase conversions, consider running a sale or promotion around the same time you publish your first guest post. Set a goal (or a few), prepare your site, then let your guests do the marketing for you.
2. Create Guest Posting Guidelines
Once you open your blog to guest posts you’re bound to get a lot of inquiries about your expectations for posts. You can save yourself some time and easily address these questions by posting a guidelines page (check out SEJ’s rules for guest contributors page as one example). This will also let visitors know that you’re open to guest posts and hopefully encourage them to contact you.
Consider including information about how long you want posts to be, some possible topics you’re interested in, your preferred style of writing, and any incentives you might be willing to offer.
3. Highlight Your Stats
Again, no one is going to write for you for free, so make sure you can explain why it’s worth it for them to choose you. You should have statistics readily available like how many monthly visits your site attracts, audience demographics, or how many people are signed up for your newsletter or email list.
They might want to know how many Twitter followers you have, or what your following looks like on LinkedIn or Facebook. While they have access to some of this information without your help, it will look good if you can immediately answer their questions with some hard stats.
If not all of your numbers are great (because whose are?), try to just focus on the best statistics — something that’s easier to do if you have control of the conversation.
4. Create a Plan for Promoting Guest Posts
Another thing that guest posters might be wondering about is how you plan on advertising their post after they’re done writing it. It’s just as important for your success to have a plan in mind as it is for theirs.
If social media is a big part of your marketing plan, then emphasize that. Share how often you usually tweet new posts, or how many shares you get when you post content on Facebook or LinkedIn. If you generally share your posts through a newsletter or email list then explain that to your guests.
You should promote guest posts exactly the same way you promote your own content; this is definitely not a time to slack off in that area. Remember, the more you promote the post, the more others will be motivated to do the same, and this will result in increased traffic for your website.
5. Make Sure the Content on Your Home Page Is the Best You Have to Offer
This has more to do with you than with your guests, but it’s important nonetheless. Think about what message you want to send to all these new visitors.
What’s the first thing visitors going to see when they arrive on your page? Is it representative of your brand and your company? If not, it’s time for a revision.
Think specifically in terms of content — if a visitor reads one post and ends up on your site, they might be motivated to read more. You want to make sure the articles they see first are some of your best work, and it doesn’t hurt to feature a few with engaging headlines (as long as the content inside the article is valuable, which it always should be).
6. Give Your Social Media Presence a Boost
There’s nothing wrong with using the increased traffic generated from guest posting to give your social media presence a little “pick-me-up.” In fact, it’s encouraged!
You can do this by making sure your Facebook, Twitter, and any other social media sites you use have buttons visible on your website so people can easily access these websites.
Consider including your Twitter handle or LinkedIn web address in your contact form, which should also be displayed somewhere prominently on your site.
Image Source: BehindTalkies Bigg Boss Telugu
Source: Search Engine Journal